Political intelligence for understanding public debate
Campaign Read analyzes online political discussion to uncover the concerns, arguments and connections shaping issues and races, alongside and between polls.
The opportunity
Survey research remains essential. Campaign Read adds a different source of intelligence: the arguments, concerns and explanations people express without waiting for a questionnaire.
An illustrative four-week cadence on one shared time scale: polling happens at the first and fourth weeks, public discussion continues throughout, and Campaign Read analysis is shown weekly across all four weeks.
Polls answer questions you ask. They provide defined, comparable measures at specific moments.
Public discussion reveals concerns people raise themselves. Campaign Read analyzes what is available across an observation period.
Beyond topic and sentiment
Campaign Read structures discussion at the level where teams can act: arguments, differences and context—not only mentions or positive and negative labels.
Broad issue
What is being discussed?
Separate the questions and priorities hidden inside a broad issue.
Understand the claims, objections and reasoning that create disagreement.
See how arguments relate across sources, participants and comparable periods.
A broad issue opens into distinct concerns, competing explanations, and connections and context.
From the research
16 races · 13 states
Across the Races · Independent full edition
The previous edition left a question open: when participants object to a candidate or policy, what answers do they engage with?
Published September 30, 2026
Discussion covered September 2, 2026 – September 22, 2026
16 analyses
Arizona · Governor
2026 Arizona Governor: Debate demands continue beyond the earlier campaign posts
Published September 30, 2026
Discussion covered September 2, 2026 – September 22, 2026
Florida · Governor
2026 Florida Governor: Data-center objections reach different discussions
Published September 30, 2026
Discussion covered September 2, 2026 – September 22, 2026
Georgia · Governor
2026 Georgia Governor: Bottoms's Atlanta record draws specific defenses as well as criticism
Published September 30, 2026
Discussion covered September 2, 2026 – September 22, 2026
Georgia · Senate
2026 Georgia Senate: Price complaints do not settle the question of a remedy
Published September 30, 2026
Discussion covered September 2, 2026 – September 22, 2026
Who it’s for
Understand the concerns and competing arguments surrounding your race, then sharpen the questions your research should explore.
Extend client delivery alongside and between polls by investigating the arguments around findings and surfacing questions for the next wave.
See where disagreement lies, how an issue is being explained and which concerns deserve closer investigation.
Find substantive lines of inquiry, differences across races and developments worth reporting.
From public discussion to political intelligence
Language, relationships and change over time work together to reveal more than a topic or sentiment label can show.
An illustrative example shows two clusters of related arguments across three moments. Each dot is a distinct argument, and each line is a connection in discussion, not agreement or influence. The clusters remain identifiable over time as a new bridging argument appears and connects them. Labels identify generic example arguments, not quotations or real campaign findings.
Identify claims, objections and positions toward specific issues or actors.
Examine how arguments relate across participants, sources and political contexts.
Track what persists, emerges and shifts across observation periods.
Findings grounded in source evidence, with clear coverage and observation periods.
Tell us what race or issue you are following. We’ll walk you through the analysis and the questions it can help your team investigate.